You are your own worst enemy in Not the Word.
For 60 seconds youll have to fight your own brain and overcome your hippocampal processes to match as many colours as you can. But take care not to match the words or you will suffer the loss of your potentially awesome score. Games like this keep your brain active; and an active brain is a healthy brain.
Not the Word is OpenFeint enabled and includes several score-based as well as puzzle-based achievements.
Random Fact: The Stroop effect is named after John Ridley Stroop, who discovered its psychological strangeness in 1929.